Clarify the journey
Map how people move through a product or website, where decisions happen, and what each stage needs to communicate clearly.
UX Design
User FlowsInformation ArchitecturePage StructureFrontend CollaborationPrototypes
This work focuses on structure, interaction, and clarity. The aim is to make products and websites easier to understand, easier to use, and more credible at the point where users need to make decisions.
Consulting Focus
Structure the interface
Define layout, hierarchy, navigation, and interaction patterns so the experience feels coherent and easy to use.
Connect design and build
Translate UX decisions into practical frontend direction that can be implemented, tested, and maintained.
Test through prototypes
Create or refine prototypes that make interaction decisions tangible enough to review before committing to a full build.
Design Methods
User Flows
Structuring routes, states, decision points, and key actions so the experience has a clear path through it.
Information Architecture
Organising content, navigation, and decision paths so important screens are easier to understand.
Frontend Collaboration
Working close to implementation so design decisions remain practical, consistent, and grounded in the real system.
Prototype Review
Reviewing early builds or prototypes to identify friction, missing states, and opportunities to simplify the experience.